Sales operation review
We look at the full picture — enquiry handling, appointments, process, conversion and follow-up — then highlight quick wins and bigger opportunities.
Practical. Collaborative. Self-funding.
Full Sales Director-level support and experience for parks where a full-time role wouldn’t normally be justified.
We work alongside owners and park teams to improve sales performance, tighten margins, move stock, and raise standards — without taking over.
Holiday parks
Residential parks
Independent owners & small groups
Quick contact
If you’d rather start with a quick chat, that’s fine. No hard sell.
Typical first step: a short on-site review or remote review (depending on location), followed by a clear proposal.
What we do
Support is flexible — from a one-off review through to ongoing, fractional leadership.
Stock & cash release
If you’ve got money tied up in ageing or higher-cost stock, we’ll help you shift it sensibly while protecting credibility and margin.
Margin, pricing & offer strategy
Clear, disciplined pricing and offers that make sense. No gimmicks — just strong, honest commercial structure.
Process, training & coaching
Practical coaching for teams — consistency, confidence, and a professional customer journey from first contact to handover.
Presentation & customer experience
Park first impressions, showgrounds, signage, compliance basics — the things that quietly kill conversions when missed.
Ongoing fractional support
A “Sales Director-level” layer for a fraction of the cost — on-site or remote — working alongside you and your managers.
Not here to take over.
We work with you, not around you. Owners keep control — we bring structure, support and experience.
How it works
Simple, low-key, and based on building trust first.
1
Intro chat
A quick call or coffee. We listen, understand the park and the current challenges, and decide if it’s worth a review.
2
Review
On-site or remote. We look at enquiries, sales process, stock, margin, presentation, team structure and reporting.
3
Proposal
A clear plan: what we’d change, why it matters, and what you’ll likely gain. No fluff.
4
Support
Anything from targeted help to ongoing support. The aim is always the same: improve performance in a way that pays for itself.
“People buy from people. We don’t expect anyone to bring us into a big part of their business until we’ve built trust. The first step is simply a conversation.”
About
I’m Matt Purnell. I’ve worked in the leisure and holiday-park sector for around 25 years and until recently I was Head of Sales Operations at Cove, supporting parks including Seal Bay and the wider group.
I’m now working alongside James Gourlay through Leisure Park Solutions. Between us, we bring decades of experience across holiday and residential parks — with a focus on transparent, customer-first selling and proper commercial discipline.
- Friendly, no-nonsense approach
- Collaborative support (not takeover)
- Clear reporting and commercial structure
Request a review & proposal
Drop a note and tell me a bit about your park (holiday or residential), what you sell, and what feels most challenging right now. If you’d rather speak first, just call.
Prefer to sanity-check us first? We’re happy for you to speak to existing park owners we support before you decide anything.